A practical roadmap for adding AI chatbots for banks and credit unions
Covid has accelerated use of conversational banking AI chatbots. This three-part roadmap shows banks and credit unions the features and customer value they can achieve with an AI bot in just 30 days, with a growth path to greater value.
Conversational artificial intelligence chat has become central to the digital banking strategy of financial institutions, no matter what their size.
The Covid-19 shift to remote banking will never be reversed. Banks and credit unions have an opportunity to build and retain market share in the new environment where customer engagement has shifted so rapidly to digital channels. The ability to self-serve, especially for younger clients, is an essential factor in achieving customer and member success.
Winners will be those who make their digital experience most compelling and convenient. Those institutions will be most successful at driving digital adoption and utilization. They will deliver better service, achieve higher loyalty and build broader product relationships.
Driven by high profile success at the largest banking providers, such as Bank of America’s Erica chatbot, financial institutions of all sizes are now in a scramble to add conversational AI as a component of their digital experience. Chatbots are critical for a best-in-class digital banking experience.
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