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North Island Credit Union launches book drive to promote childhood literacy in local Title 1 schools

All credit union branches accepting book donations for San Diego Elementary School students

San Diego, CA (August 1, 2024) |

North Island Credit Union has launched a book drive to help ensure children in low-income households have access to books outside the classroom. In the third year of the partnership, the book drive is being conducted with the Scripps Howard Fund and ABC 10News as part of its “If You Give a Child a Book . . .” childhood literacy campaign.

Through August 31st, North Island Credit Union encourages community members to drop off new books to any of its branch locations in San Diego County. A complete list of North Island Credit Union locations is available here. Donated books should be new and appropriate for kindergarten through elementary school students. All books will be given to students attending Title 1 schools in San Diego County.

“We invite everyone to join this effort to make books accessible and nurture a joy of reading for children in our underserved communities,” said North Island Credit Union President/CEO Steve O’Connell. “This campaign gets books directly into the hands of children who need them most, helping address the literacy gap in our communities. Every book donation makes a difference in a child’s life and together we can provide the resources to support reading outside the classroom.”

Credit union branch drop off locations include:

  • 7968 El Cajon Blvd, La Mesa
  • 2550 Fifth Ave, San Diego
  • 9119 Clairemont Mesa Blvd, San Diego
  • 9420 Mira Mesa Blvd, San Diego
  • Naval Air Base, Saufley St Bldg. 318, San Diego
  • 10549 Scripps Poway Pkwy, San Diego
  • 45 N. Broadway, Chula Vista
  • 5898 Copley Dr, San Diego
  • 1101 Palm Ave, Imperial Beach
  • 884 Eastlake Pkwy, Chula Vista
  • 301 N. Magnolia Ave, El Cajon
  • 1230 Auto Park Way, Escondido

More information about the book drive for literacy is available here. Monetary donations are also accepted to purchase books for students in need here.

The “If You Give a Child a Book . . .” book drive is complemented by “Story Time,” a partnership between North Island Credit Union and ABC 10News continuing to promote child literacy. With the help of the San Diego Council on Literacy, monthly “mini” book fairs are held in Title 1 schools across San Diego, providing free books to students in underserved communities to encourage reading outside the classroom.

The annual “If You Give a Child a Book … “ childhood literacy campaign is a partnership of the Scripps Howard Fund, members of the Scripps family, employees of The E.W. Scripps Company, and the communities it serves. The campaign has distributed more than 1,000,000 books since its launch in 2016.