Spectra Credit Union received top honors at the MD|DC Credit Union Association’s 2022 Marketing Trailblazer Awards, winning the prestigious Christine DeWitt Memorial Award for Excellence in Marketing. Spectra CU was recognized for its newly redesigned website. As part of a recent rebranding, the website features a clean, modern look that is easy to navigate and reflects the credit union’s commitment to serving its community through financial services, volunteerism and embracing diversity, equity and inclusion initiatives.
The Marketing Trailblazer Awards are presented annually and recognize outstanding marketing and communications achievements in a variety of categories by credit union asset size.
“Congratulations to all of the winners,” said John Bratsakis, MD|DC Credit Union Association President and CEO. “The MD|DC Credit Union Association is proud to recognize and honor their outstanding achievements. The campaigns were very impressive, as they were well-executed, inventive and demonstrated a high level of creative effort.”
Submissions were evaluated by a panel of judges based on visual appeal, content, creativity, and measurable results. Here are the 2022 winners:
BEST INTEGRATED CAMPAIGN
Five Star FCU
Asset Category: Under $250 million
Freedom FCU
Asset Category: $250 - $500 million
BEST DIGITAL MARKETING
GPO FCU
Asset Category: Under $250 million
Nymeo FCU
Asset Category: $250 - $500 million
BEST SOCIAL MEDIA/CONTENT MARKETING
GPO FCU
Asset Category: Under $250 million
Chessie FCU
Asset Category: $250 - $500 million
First Financial FCU
Asset Category: Over $1 billion
BEST ROI
Baltimore County Employees FCU
Asset Category: $501 - $1 Billion
Educational Systems FCU
Asset Category: Over $1 billion
BEST VIDEO PROJECT
Library of Congress FCU
Asset Category: $250 - $500 million
Point Breeze FCU
Asset Category: $501 - $1 Billion
Tower FCU
Asset Category: Over $1 billion
BEST COVID MEMBER COMMUNICATIONS
SkyPoint FCU
Asset Category: Under $250 million
