Reliant Credit Union introduced a major rebranding today to reflect the company’s 50-year foundation of “people helping people,” and the promise to continue to help each and every member achieve life.
The rebrand is aligned with the credit union’s strategic plan to grow its membership and increase name recognition in Monroe, Ontario, and Wayne counties. The updated branding includes a contemporary logo and brand identity, as well as a new tagline: Achieve Life.
“Our refreshed brand reflects our continued commitment to our members, our employees and the communities we serve,” said Pamela Heald, President and CEO of Reliant Credit Union. “We are dedicated to empowering both members and employees to reach higher, dream bigger and redefine what’s possible—all in pursuit of achieving what matters in life.”
Along with a refreshed brand, Reliant Credit Union has launched a new website (reliantcu.com) that features products and services in an updated format, with easy navigation and a fresh look.
“While our brand and logo will look different, our commitment remains the same: helping our members to improve their financial well-being and live their best lives,” added Amy Calabrese, Chief Brand Officer. “As we strive to provide better banking for all, we are excited to introduce the Reliant Credit Union difference to the nextgeneration of members.”