TwoScore, a boutique strategic marketing firm for credit unions, has launched the first in its line of full-scale member communication plans developed exclusively for credit unions undergoing data processing conversions.
Through its new “TwoStore” online offering, credit unions can purchase a made-to-order plan to inform members of an upcoming data processing conversion, complete with a custom 90-day communication plan, graphics and assets needed to notify members, and a project management tool to track the conversion communications before and after launch.
“So much is involved with a data processing conversion that affects every area of a credit union’s operations,” says TwoScore President Amanda Thomas. “Having been through many core conversions as a credit union employee and as a consultant, we’ve been able to take all that we’ve learned and put it into a full program for credit unions to purchase ‘off the shelf.’ Member communication, while the most important part of a system conversion, often isn’t given the attention it needs and now this alleviates that pain point for credit unions so they can continue to build trust with members during the process.”
In developing the product offerings in the TwoStore, TwoScore has drawn on the needs of its current clients across the United States, countless conversations with credit union executives, and the experience of its own executives as credit union employees and consultants. TwoScore will add more customized plans throughout 2020, including ones for mergers, social media, developing marketing plans and more.
To learn about the TwoStore and the specifics of the newly launched core conversion plan, please visit www.thetwostore.com.
