Yolo Federal Credit Union announced the promotion of Kelley Jacobsen to Vice President of Marketing & Operations. The announcement was made by Yolo Federal’s CEO Jenee Rawlings.
“Kelley exemplifies the credit union’s highest standards of integrity and is focused on developing strategies that continue to enhance the member experience,” said Rawlings. “Her experience in brand development and marketing strategy, as well as her drive for success, made her a natural fit for this promotion.”
Jacobsen received a Bachelor of Science degree in Business Management from William Jessup University, and is nearing completion of a Master of Arts degree in Organizational Leadership. She is a lifelong Yolo County resident and has spent her professional career in marketing.
Jacobsen was promoted from marketing coordinator to the position of Marketing Manager in 2015, which quickly led to her next promotion of becoming Director of Brand & Marketing in June of 2017. As Director of Brand & Marketing, Jacobsen developed and grew Yolo Federal’s brand, as well as planned and coordinated all marketing efforts that directly align with their strategic goals.
“The strength behind Yolo Federal has always been in building genuine relationships with our members and putting their interests first,” says Jacobsen. “I find my passion in telling the stories of our brand through the strategic development of communication plans and creating a memorable member experience.”
As Vice President of Marketing & Operations, Jacobsen will present a cohesive brand presence throughout each branch and increase Yolo Federal’s digital footprint.