The CUNA Marketing & Business Development Council has published a new white paper, "Leadership Roadmaps for Marketing & Business Development Professionals."
The top leadership spots in an organization can be challenging to reach, and tend to have a competitive pool of candidates vying for those spots. For credit union marketers whose career development focuses on one day becoming the CMO or the CEO, preparing for leadership at that level is a multifaceted process.
This white paper is part roadmap and part human interest, discussing:
the skill sets needed to achieve at the C-Suite, the personal characteristics and traits that help set an individual apart, trends in CMO and CEO career paths and recruiting, and carving out and taking advantage of training, learning, and professional development opportunities.
The paper profiles the professional journeys of several marketers who have attained CMO and CEO roles and is the first in a series of leadership topic-driven white papers the Council is publishing. CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers.