ATLANTA, GA (September 25, 2013) -- OMI, a developer of cloud-based communications solutions, and Personifeye, a marketing agency consulting and advisory firm, announced today that the companies will enter into a strategic partnership. Under the agreement, Personifeye will offer OMI’s 366° Degrees℠ Cloud Customer Communication Management (CloudCCM) service to marketing agencies as part of their suite of strategic solutions.
The Personifeye business development practice manages the tasks needed for alignment, creation and implementation of an outreach program for marketing agencies. OMI’s 366° Degrees℠ will be used to help penetrate targeted accounts and position agencies to win new accounts.
“OMI is pleased to complement our service delivery with great partners such as Personifeye,” says CEO Brad Banyas. “They bring strong expertise in the marketing communication agency space and are well respected. 366° Degrees℠ is an ideal framework to unify and improve marketing initiatives on behalf of the agencies Personifeye serves.”
Tom Schick, CEO Personifeye, agrees: “We help agencies build a unified marketing communications platform for sustained growth. Personifeye has helped hundreds of agencies reassess their business model and realize the opportunities presented by the evolving, digitally focused, multi-channel marketing environment. We believe 366° Degrees℠ will be a key component for agencies, not only to acquire new business but also to improve the execution and delivery side for their clients.”
Marketing agencies are working to evolve their business models to succeed in an increasingly challenging marketing environment. The OMI/Personifeye partnership will provide a platform to unify diverse communication channels to deliver strategic, accountable, end-to-end programs designed to reach targeted audiences with relevant messaging throughout the customer relationship life-cycle.
About OMI www.omi.co
OMI provides Cloud-based, customer-focused engagement platforms that assist organizations with customer communication. OMI’s 366° Degrees℠ Platform as a Service (PaaS) provides the ability to aggregate all outbound and inbound communications, providing a single view of customer engagement. OMI’s focus is to deliver Cloud-centric services to drive deeper levels of customer engagement, by centralizing disparate systems and processes surrounding transactional communications, marketing communications and social communications, thereby improving brand experiences.
About Personifeye www.personifeye.com
Personifeye is a marketing communications consulting and change management firm that helps agencies build a "Unified Marketing" communications platform for sustained growth. Personifeye has helped more than 100 communication agencies, of all sizes, reassess their business model and realize the opportunities presented by the evolving, digitally focused, multichannel marketing environment. We work with communication agencies to transition their operating model to fit the marketing realities of the 21st Century.