High quality, print-on-demand service designed expressly for credit unions, banks and other financial institutions
ATLANTA, GA (May 19, 2013) Atlanta-based OMI is pleased to announce the formation of 366° Brand Direct, a high quality, print-on-demand service designed expressly for credit unions, banks and other financial institutions. 366° Brand Direct is incorporated into OMI's 366° Degrees customer communication platform - a holistic approach to overall customer communication management. Brand Direct simplifies mass member communications by providing credit unions the ability to easily personalize and manage printed materials.
"Now you can quickly produce highly effective, branded and personalized print collateral for your members and customers," says OMI CEO Brad Banyas. "With 366° you can control brand consistency across all internal and external supply chains, perform detailed segmentation and analytics, and automate the design and delivery of member campaigns in print, email, online and via social and mobile."
366° Brand Direct is designed to give credit unions the ability to more easily control and customized content and imagery within their marketing materials. Automated templates guide customized pieces without complex programming or a lengthy learning curve. Streamlined workflows provide the ability to create customized marketing pieces at considerably reduced cost. The unified platform ensures brand consistency, frees up marketing resources, and shortens approval cycles.
According to Banyas, credit unions, banks and other financial institutions save money with 366° Brand Direct, but also gain the valuable ability to improve brand perception and member loyalty. "We give you the capability to tailor each communication for an improved member experience," says Banyas. "Now you can create personalized marketing campaigns that build your brand and deliver unique and relevant content to each member without costly programming or a huge project effort."
To find out more about OMI and 366° Brand Direct visit www.omi.co or call 877-377-7274.