YORK, PA (May 9, 2013) You too can be a STAR at First Capital Federal Credit Union. During the 2013 International Business & Workforce Expo on May 7 and 8, First Capital showcased its new Star RewardsSM program. “We had a photo booth set up for attendees to dress up in funny hats, boas, sunglasses, etc.” said Tara Houser, VP of Marketing. “We wanted them to have fun, but also wanted a unique way to share the message that they could be a star at First Capital.” Attendees received a copy of their photos with a message from First Capital and our web address for more information.
Star Rewards is First Capital’s new program to encourage member engagement. Members are placed in a one-star, two-star or three-star tier. Their tier level is determined by length of time as a member as well as the products and services they use. The higher the star level, the greater the rewards!
New at the Expo this year, Pennsylvania Governor Tom Corbett stopped by the newly renamed UTZ Arena at the York Fairgrounds, to open the Expo. The Expo also featured domestic and international businesses, an International Trade Conference as well as student groups who visited various booths to learn more about job opportunities available to them.
First Capital Federal Credit Union is a $152 million asset-size, credit union with 18,000 members based in York, PA. Founded in 1954 as S. Morgan Smith Credit Union, First Capital has merged and grown, and continues to work closely with more than 400 companies and organizations throughout York County and across the country.