DOWNEY, CA (February 19, 2013) – To boost interaction with its members and potential members, Financial Partners Credit Union ($793 million; 50,056 members; Downey, CA) has launched its social media presence on Facebook (facebook.com/FPCUca) and Twitter (twitter.com/FP_CU). FPCU officially started its social media efforts earlier this month to share practical financial advice and to listen to what its members are saying, ultimately developing a deeper connection with its audience. FPCU looks to add its presence on Slideshare and YouTube in 2014.
According to FPCU Vice President of Marketing Anne Legg, social media enables consumers (the credit union’s members) to use words, videos, and opinions to tell their story. “It’s important for FPCU to create authentic social media channels to listen to consumers, create solutions, and propel our brand’s reputation as a premiere financial resource,” Legg says. “We believe this move is a perfect step in the right direction to consistently deliver our message and better connect with our members and consumers.”
Leveraging specific social media channels, the credit union hopes to establish a two-way dialog with members, potential members, partners, and key stakeholders that builds trust and reinforces authenticity. In addition to joining the conversation, FPCU hopes to share its value, benefits, and service – along with gaining useful insight of its key stakeholders interests and needs.
FPCU will post content that relates to financial awareness and education – as well as posting member and potential member experiences that will consistently convey the credit union’s message regarding its services and benefits.
“We see our social media efforts educating Financial Partners’ value more frequently to effectively complement our other channels,” says Financial Partners Credit Union President/CEO Nader Moghaddam. “These efforts will provide our credit union with deeper insights of key stakeholder needs, increased consumer engagement, and deeper member loyalty.”
About Financial Partners Credit Union
Based in Downey, Calif., Financial Partners Credit Union is one of Los Angeles area’s largest credit unions with more than $793 million in assets and over 50,000 members. FPCU serves employees and their families within the aviation, aerospace, and healthcare industries in the Los Angeles area, having branches in Brea, Downey, Huntington Beach, Orange, and Woodland Hills. Some of the products/services the credit union provides online banking and bill pay, mortgage and auto loans, financial planning, insurance, business banking, and reloadable debit cards. FPCU is also first-to-market with its mobile banking and mobile deposit services. For more information, visit www.fpcu.org.