Leading personal finance site www.GoBankingRates.com announces a record breaking year of growth in 2012, increasing in organic visits by 82%. Additionally, the site has undergone a change in structure to ensure its 2013 goal of one million monthly visits in December 2013 is met.
EL SEGUNDO, CA (February 8, 2013) – Website GoBankingRates.com, a longstanding leader in the online personal finance space, announces a record-breaking year of growth in 2012. The five-year-old site experienced an 82% growth in organic visits during the year, and is setting sites on a goal of reaching one million monthly visits in December 2013.
In addition to expansive growth in organic traffic, page views on Go Banking Rates grew by 53%, while returning visitors increased by 22%.
Go Banking Rates is also restructuring its team, breaking into two departments and elevating longtime staff members Sovannary Ouch and Casey Bond to department heads.
The new Traffic Department under Ms. Ouch will encompass the PR, search engine optimization, social media and monetization efforts for Go Banking Rates. Ms. Bond will serve as head of the Content Department, spearheading the editorial strategy for Go Banking Rates and providing expert personal finance content and commentary to major media partners.
Go Banking Rates president, Jeff Bartlett, says, "The hard work and high level of execution from our team has put GoBankingRates.com in a position to become a top finance and interest rate destination, bringing another voice along with market leader Bankrate.com. We have very high expectations for our team going into 2013."
The Go Banking Rates team is confident in their ability to reach one million monthly visits by December of 2013 under this new leadership.
About Go Banking Rates
GoBankingRates.com is a national website dedicated to connecting readers with the best interest rates on financial services nationwide, as well as informative personal finance content, news and tools. Go Banking Rates collects interest rate information from more than 4,000 U.S. banks and credit unions, making it the only online rates aggregator with the ability to provide the most comprehensive and authentic local interest rate information.
Additionally, Go Banking Rates partners with a number of major media outlets such as Business Insider and US News & World Report to provide compelling and edifying personal finance content, and its expert editors have been featured and quoted on several premier finance websites like Yahoo! Finance, Forbes, The Street, Huffington Post and more.
GoBankingRates.com is a division of ConsumerTrack, Inc., an 8-year leader in online lead generation, performance-based marketing, and customer acquisition in the financial, insurance and credit sectors. The company’s portfolio of 1500 websites includes financial sites GoBankingRates.com, GoInsuranceRates.com, and GoFreeCredit.com. These sites receive more than 2 million visits each month.