Akcelerant’s CorePROFIT product line has been rebranded
Malvern, PA (February 04, 2013) – Akcelerant, a provider of hosted and on-premise solutions to the financial services industry, announced today that its existing CorePROFIT product line, acquired through the purchase of CorePROFIT Solutions in November 2012, has been rebranded and will now be known as Akcelerant Profitwise. This product line secures the company’s presence in the profitability marketplace as it continues to assist financial institutions in defining, developing, reporting and analyzing all aspects of profitability measurement.
The purpose of the rebranding is to align Profitwise with Akcelerant’s other, industry-leading product lines—Akcelerant Framework and Akcelerant Elements. Akcelerant has introduced a logo for the new product line that portrays an abstract horizon, illustrating how Profitwise will shed light, bring clarity and help financial institutions create a profitable future.
“We are really excited about introducing this new brand to the market, as we feel Profitwise speaks to the overall value that profitability measurement can have on a financial institution,” Eric Snyder, executive vice president of business development at Akcelerant stated. “We understand that the there is a need in our market to enhance profitability measurement and analytics, and I am confident that Profitwise will fulfill those needs. Moving forward, I encourage the industry to keep an eye on Profitwise because I anticipate that its powerful solutions will rapidly gain momentum among our existing customer base and the industry as a whole.”
About Akcelerant Software LLC
Akcelerant, located in Malvern, Pennsylvania, is a provider of hosted and on-premise solutions to the financial services industry through multiple product lines and integration to best-of-breed service providers. Established in 2000, Akcelerant technology is currently utilized by over 500 financial institutions in all 50 states and Canada. For more information about Akcelerant, visit www.akcelerant.com.