January 24, 2013 | Farmington Hills, MI- Community Choice Credit Union, with nearly $470 million in assets and seven branches located throughout Michigan, announced today that it has selected Simons Michelson Zieve (SMZ) as its advertising and marketing agency of record.
“We are excited to begin a relationship with SMZ to help grow Community Choice Credit Union,” said Robert Bava, President and CEO of Community Choice Credit Union. “We offer a tremendous value for people who are looking to be a part of an organization that they can trust with their hard-earned money. SMZ will play an important role in communicating to the public the benefits of banking with and becoming a member-owner of Community Choice. Whether it’s our charitable programs or our personal service, this is an excellent organization that provides total financial care for our communities.”
SMZ has been in business for 83 years, demonstrating excellence through its service to clients both locally in Michigan and nationally. In October, the Michigan Credit Union League announced that SMZ would be its agency of record. Organized in 1934, the Michigan Credit Union League is the trade association representing credit unions statewide. The partnership added to an already impressive client list including: the Detroit Tigers, the Detroit Red Wings, the Michigan Lottery, and Bagger Dave’s.
"Community Choice Credit Union is known and loved by its members for 'Giving Big’," said Jamie Michelson, President of SMZ. "That commitment to community is exactly what has driven SMZ for over 80 years and we look forward to bringing Community Choice Credit Union innovative ideas that help them Give Big to Get Big."
The Credit Union plans to utilize SMZ on a variety of projects in 2013; including the launch of a state-of-the-art website and a new relationship benefits program. The new relationship benefits program will award an annual cash dividend to members who bank with the Credit Union. Additional details of the new website and relationship benefits program will be released as they become available.
About Community Choice Credit Union: Established in 1935, Community Choice Credit Union offers a wide variety of financial products and services for both consumers and businesses. Any individual who lives, works, or worships in the following counties is eligible to become a member of Community Choice Credit Union: Genesee, Lapeer, Livingston, Macomb, Oakland, St. Clair, Washtenaw or Wayne County, Michigan. Since 2008, the Credit Union has invested more than $500,000 dollars and 8,000 volunteer hours into its charitable Give Big efforts throughout Michigan. For more information, visit CommunityChoiceCU.com.
About SMZ:
Simons Michelson Zieve Inc., in its 83rd year, is an advertising agency entrusted to create ideas for clients that people like and that people care about. We approach every challenge from new business to current clients including the Michigan Lottery, Detroit Tigers, Taubman Centers, Detroit Red Wings, Credit Union Link, SVS Vision and Michigan Dental Association with the simple motto, “Listen. Think. Do.” For more information, visit smz.com.