GRAND RAPIDS, MI – In 2012, CU*Answers, the 100% credit union-owned CUSO, encouraged credit unions to “Take Your Business Plan Viral.” The cooperative CUSO released a video in cooperation with Fulvew Productions that stresses the value of credit unions, but relates to the viewer how sometimes that value is lost to the members. As such, CU*Answers is challenging its credit unions to place their business plan online for their members to see, and to rekindle the passion of the member-owner.
Randy Karnes, CEO, said “It’s not easy to translate all of the core philosophies and ethics of our industry into the way consumers think today, especially when it is just second nature to all of us. To the marketplace, when we say “member” or “belong” or even “people helping people,” they’re just words. But as cooperatives, we are relevant; we are timely; we are timeless.”
The CUSO added that this video and more could be viewed on its OnDemand website: http://ondemand.cuanswers.com/.
About CU*Answers, Inc.
CU*Answers offers expertise in implementing technical solutions to operational needs, and is a leader in helping credit unions form strategic alliances and partnerships. CU*Answers provides a wide variety of services for credit unions including its flagship CU*BASE® processing system (online and in-house) and Internet development services featuring It’s Me 247 online and mobile banking. Additional services include web development, network design and security, and image check processing. Founded 40+ years ago, CU*Answers is a 100% credit union-owned CUSO providing services to credit unions representing nearly 1.5 million members and $10 billion in credit union assets. For more information, visit www.cuanswers.com.