First credit union in Canada to adopt innovative strategy
North Vancouver, B.C., December 10, 2012 – North Shore Credit Union today launched its new public website with leading-edge responsive design architecture – a first for Canadian credit unions. With the ability to scale and adjust to any screen, NSCU’s site enables users to access information across a variety of devices. Conventionally, organizations have built multiple websites in order to accommodate different devices such as tablets and smartphones.
“We’re making it easy for people to get the financial information they need quickly and effortlessly from any and all of their devices, be it desktop, laptop, tablet or smartphone,” said Chris Catliff, President and CEO, NSCU. “Being the first credit union in Canada to offer responsive design is in keeping with North Shore Credit Union’s goal of being bold and innovative, while providing a premium experience to our clients and building the technology for other credit unions to follow suit.”
With the launch of the new website, NSCU has extended its Financial Spa™ branch experience to the online environment, reflecting a warm, inviting and sophisticated approach to banking, wealth management and financial planning services. With the goal of helping clients achieve financial wellness, the site features a wealth of financial information from basic money management to the intricacies of estate planning. Visitors will also benefit from a number of other resources such as videos, tools and articles, as well as “Ask an Expert” to connect with NSCU’s advisors. The website employs the latest in information architecture design to ensure an exceptional user experience.
Visit the new website at nscu.com.
About North Shore Credit Union
With branches across the Lower Mainland and Sea-to-Sky region, North Shore Credit Union provides expert advice on banking, loans, investments and insurance. North Shore Credit Union has $2.8 billion in assets under administration, over 300 employees and 40,000 members. NSCU is designated a Caring Company by the Canadian Centre for Philanthropy and is a proud member of Canada's IMAGINE program. The Credit Union has been named “50 Best Small and Medium Employers in Canada” and “The Green 30” by Aon Hewitt, and “Canada’s 10 Most Admired Corporate Cultures™” by Waterstone Human Capital. NSCU has also been honoured numerous times as one of the most technologically innovative financial institutions in North America. Visit nscu.com for more information.