Molly Hervey, Corporate Marketing, PSB Integrated Marketing
Phone: 877.384.7772 x316
Fax: 949.465.0777
mhervey@psbonline.com
www.psbonline.com
Orange County, CA: PSB Integrated Marketing celebrates the completion of their 10,000th brochure project. As part of the celebration, PSB is offering 25% off all brochure projects from now until August 31, 2012.
Over the 21 years of providing clients high-quality and affordable marketing projects, PSB still believes printed brochures are an important component of marketing collateral for any business. This exceptional savings is just one of the many ways PSB wants to thank its customers for their support over the past two decades.
“It’s quite a milestone for us,” president Mark DeBellis said. “And an honor to have helped so many customers build their brand and help tell their story.”
PSB believes that a printed brochure builds your audience’s confidence in two ways. First, a brochure reinforces your image as a credible supplier. Secondly, the brochure provides an opportunity for a prospect to read your message at their convenience. Even in today’s digital age, a printed brochure clearly says that a company means business.
Adapting to the changing marketing landscape has always been a priority of PSB. So in 2010, the forward-looking company invested in technology to present Living Brochures (www.psblivingbrochures.com), a fully digital complement to the printed version of the brochure but with the added features of video and audio. It is companion projects like Living Brochures that keep PSB the marketing resource its customers have grown to rely on for cutting-edge ideas.
It is no surprise that brochures are such an important product for PSB’s clients, which range from multi-million dollar financial institutions to smaller, start-up businesses. Brochures can inform readers about products and services. They can support other advertising efforts like direct mail, online promotions, or trade show interactions. Plus, brochures act as a silent sales rep bringing the company’s story to life.
PSB believes a successful brochure is dependant on several components. First of all PSB emphasizes the importance of a powerful headline that generates interest in your message, with copy that flows naturally through the most common questions a reader might pose. Secondly, the design and layout needs to present quality. The right font choices, photos and style help to instill a quality image. A well-designed and durable brochure, printed on high-quality stock is like a metaphorical handshake. No one is impressed by a weak handshake…or a flimsy brochure. Finally, a clearly defined call to action with multiple contact points capitalizes on any momentum that the brochure creates for its audience.
“No matter the size and scope of your business, creating a brochure that will accurately represent your company, persuade your prospects and drive them to action is a critical part of any successful marketing plan” DeBellis explained. “We are happy to be a part of that process.”
PSB Integrated Marketing specializes in providing award-winning agency-quality solutions faster and more effectively than most traditional resources. PSB works with clients of all sizes as both a primary provider to marketers and as an adjunct to in-house marketing teams. As a full-service provider, PSB offers creative concepts, graphic design and layout, in-house prepress, and on-site lithographic/digital printing, bindery in addition to secured mail house services in their Orange County, CA facility.