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The CUInsight Network podcast: Innovative investing – InvestiFi

Featuring Sarah Lambert, Vice President of Marketing at InvestiFi

Sarah Lambert

Thank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Sarah Lambert, Vice President of Marketing at InvestiFi. Sarah shares how her unconventional journey through marketing agencies, HR tech, and major players such as Oracle led her to a role that blends creativity, communication, and a drive to build.

In our conversation, Sarah shares how InvestiFi is helping credit unions compete with big-investing apps without losing the personal trust that makes local institutions stand out. From offering members access to guided investing and fractional shares directly through their existing banking platform, to providing credible financial education within the app itself, InvestiFi is truly reshaping what digital investing can look like for everyday people.

As we wrap up the episode, Sarah talks about her amazing boss, her love for traveling in the US and abroad, and the two books she thinks everyone should read. Enjoy my conversation with Sarah Lambert!

Place mentioned: Chicago, IL
Place mentioned: San Francisco, CA
Shout-out: Oracle
Shout-out: Robinhood
Shout-out: SoFi
Shout-out: YouTube
Shout-out: Kian Sarreshteh
Place mentioned: London, England
Place mentioned: Paris, France
Place mentioned: New York City
Book mentioned: The Let Them Theory by Mel Robbins
Book mentioned: Words That Work by Dr. Frank Luntz

[00:43] – Sarah reflects on how her winding career path led her to a dream role blending tech, creativity, and marketing.
[03:01] – Investifi integrates digital investing into credit unions, enhancing user experience while retaining institutional funds.
[06:18] – Hear how InvestiFi uses first principles to make intuitive, secure, and educational investing experiences.
[08:34] – Investifi combats unreliable “finfluencer” advice by offering credible financial education, especially regarding crypto.
[12:00] – Sarah and InvestiFi are expanding learning tools to improve and personalize the investing journey.
[13:44] – Sarah credits her boss Kian Sarreshteh with leading with gratitude, making her work feel meaningful.
[15:16] – Hear how travel fuels Sarah’s passion, with London and New York topping her international and domestic lists.
[17:13] – Finding joy and purpose in work on a daily basis helps Sarah maintain balance and fulfillment.
[18:26] – Sarah views credit unions as underappreciated but vital, as they profoundly impact communities via their service.