Norco, CA (April 8, 2025) |
The Board of Directors of Novo Federal Credit Union is pleased to announce the appointment of George San Martin as the credit union’s next President and Chief Executive Officer. He will succeed Rosie Zarubick, who is retiring after 12 years of dedicated leadership and service to Novo FCU and its members. With a strong background in financial services and a passion for member-focused innovation, George is well-positioned to build on Novo’s legacy of personalized service, deep community connection, and operational excellence.
“After an extensive search, we are thrilled to welcome George San Martin as Novo Federal Credit Union’s new President and CEO,” said Rodger Moore, Chairman of the Board. “George’s leadership, vision, and deep commitment to the credit union movement make him the ideal leader to guide us into the future. His experience in driving growth, enhancing member experience, and fostering innovation aligns perfectly with our mission. We look forward to his leadership as we continue to strengthen and expand the ways we serve our members and community."
George San Martin brings over 21 years of financial services experience to his new role as President and Chief Executive Officer of Novo Federal Credit Union. Most recently serving as Director of Business Development at Thinkwise Credit Union, George has led impactful initiatives across marketing, community engagement, and strategic partnerships. His career reflects a deep commitment to financial literacy, member service, and meaningful community connection. With a strong track record in operational leadership and relationship building, George is well-prepared to advance Novo’s mission and strengthen its impact across California’s correctional and rehabilitation community.
"I am honored and excited to join Novo Federal Credit Union as its new President and CEO. Credit unions play a vital role in empowering members and communities, and I look forward to working alongside the board, our dedicated team, and our valued members to build on Novo’s legacy of service and innovation. Together, we will continue to grow, evolve, and deliver exceptional financial solutions that make a meaningful impact."
The search was completed in partnership with Humanidei. Humanidei brings decades of credit union system experience to the recruiting process, ensuring executive placements that will carry organizations forward in fulfillment of their mission and strategic visions. www.humanidei.com.
