AUSTIN, TX (March 27, 2025) |
EdiFi Credit Union based in Willingboro, NJ, was among 180 credit unions nationwide named as winners of the prestigious Diamond Award – the Marketing, PR & Development Council’s annual competition for marketing excellence.
EdiFi received the following Awards:
- Diamond Award and Category’s Best for:
o Rebrand
o Logo Design
o Debit/Credit Card Design
- Diamond Award for Video (non-commercial)
The credit union was also recognized as one of eight finalists out of 1,400 entries for Best in Show, the top scoring entry.
The Marketing, PR & Development Council of America’s Credit Unions also announced the list of all winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted 1,400 submissions for the prestigious awards. In all, 180 organizations from 42 states were selected as winners.
“This recognition is an incredible honor and a testament to the thoughtful journey we’ve taken in becoming EdiFi Credit Union,” said Jill Peterson, CEO of EdiFi Credit Union. “Our rebrand was never just about a new name or logo—it was about reflecting who we truly are: a consultative, member-first credit union committed to empowering individuals with the financial knowledge they need to grow. I’m proud of our team’s creativity and care in shaping a brand that resonates with our members and reflects our mission.”
"We are truly thrilled to celebrate EdiFi Credit Union and the other Diamond Award winners with such a prestigious recognition," said Lesli Bishop, Co-Chair of the Diamond Awards and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. "These credit unions not only reflect the core values of the credit union movement, but they exemplify the forward-thinking and innovative strategies within our industry."
For more than 30 years, the Diamond Awards have celebrated the excellence in credit union marketing.