Over the past decade, use of mobile banking as the primary method to access personal accounts increased almost ninefold in the US.1 The increasing popularity of mobile banking highlights an important trend for credit unions: Members have growing expectations that their financial institution will deliver a convenient, always-on, personalized experience.
To help attract and retain new members in this competitive, ever-changing industry, credit unions should adopt innovative solutions to enhance and evolve their business practices. The TruStageTM Digital Storefront was designed to help credit unions meet members where they are, adapt to changing consumer expectations and scale their business.
What is Digital Storefront?
The TruStage Digital Storefront is a digital marketing and enrollment platform that promotes loan, deposit, insurance and ancillary products through your credit union’s digital banking platform. It helps protect more members at every stage of their lives through personalized financial offers that can be quickly accessed and redeemed from any electronic device, 24/7. Digital Storefront includes over 150 clients, represents $730 billion in assets and serves over 26.9 million members.2
Benefits that help keep credit unions ahead of the competition
Already, credit unions have improved member experiences through its adaptive capabilities, ADA-compliant design and simple interface. Digital Storefront can also help boost non-interest income and protect against share runoff. Other benefits for credit unions include:
- Personalized loans and deposits
- Reduced overhead costs
- Increased member trust and loyalty
- Results-driven marketing capabilities
- Integrated offer redemption
Enabling a convenient experience for members helps credit unions save time on in-person visits, phone calls and extra data entries manually entered by staff. Further discover how your credit union could deepen member relationships while maximizing efficiencies and growing your bottom line here.
Credit unions see impressive results with Digital Storefront
In-market performance of Digital Storefront delivered impressive results for credit unions. One credit union partner received almost $56 million in loan requests in just 90 days through Digital Storefront.3
Another credit union saw similar results using Digital Storefront, with almost $24 million in loans requested in 60 days.3 By meeting member expectations with a personalized, always-on experience, credit unions increased loan requests, reduced share runoff and strengthened member engagement.
How Digital Storefront works for your members
Members can access Digital Storefront through their online banking platform or a separate landing page. Credit unions can then book and fund member accounts, grant preapprovals for firm offers of credit, cross-sell products and tailor personalized offers to members.
Members are seamlessly guided through their personal storefront to learn more about their offers and complete the redemption process. Some offers can even be redeemed in less than two minutes.
Simplifying the ability for an existing member to open a new loan or deposit product with the TruStage Digital Storefront gives your credit union more time to focus on delivering a seamless and personalized experience for their members. In turn, that could inspire long-term growth and help you scale your business. Schedule a meeting with a TruStage representative to learn more about how your credit union could succeed with Digital Storefront today.
1 Federal Deposit Insurance Corporation. FDIC Survey Finds 96 Percent of U.S. Households Were Banked in 2023. 2024, November 12.
2 TruStage, Internal/Proprietary Data, 2024.
3 Statistics provided by Digital Storefront clients from their 2022 to 2024 data.
TruStage™ is the marketing name for TruStage Financial Group, Inc. its subsidiaries and affiliates. Corporate headquarters are located in Madison, Wis. © TruStage
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