Contact: Jay Kassing
214-778-3015
(Ft. Lauderdale, FL) The 2011 National Conference on Marketing and Sales, sponsored by MARQUIS, concluded after a week of activities. Hundreds of attendees enjoyed training, inspirational and strategic speakers, peer interaction and more.
“I love coming back to the MARQUIS family reunion,” said Jay Fahl, Chief Marketing Officer at WESTconsin Credit Union. “MARQUIS knows how to connect with their attendees with content that is both actionable and measurable.”
Jay Kassing, president of MARQUIS, summed up the week of events this way: “I am ever amazed at the questions marketers ask of speakers and of each other. They want to get stronger and provide proof back home that what they are doing gets results! To me, the real value in this MARQUIS event is in the client involvement. That is where the magic is!”
Two CEO’s headlined the event this year, as Shawn Bailey of Amoco FCU and Gary Tuma of Smart Financial CU discussed how marketing has to change the game to get results for their institutions. Other session topics highlighted the benefits of surveys, the value of incorporating life-stage data within direct mail efforts, the latest in direct multi-channel marketing, loyalty/usage scoring, success with CRM, compliance for marketers, and more.
The post conference survey currently reflects a Net Promoter Score of 89% (with 26% of attendees responding at the time of this release). This response to the conference means that 89% of the attendees rated the conference a 9 or a 10, on a 0-10 scale. No one attendee review has come in at less than a 7.
Attendees have returned to their companies with renewed inspiration and solid strategies for success – and are already looking forward to next year’s conference, which promises to be even more exciting since it will coincide with the 25th anniversary of the founding of MARQUIS.
MARQUIS provides MCIF & CRM software, services and direct mail creative/fulfillment to Credit Unions across the country. As the largest provider of MCIF solutions, MARQUIS knows how to help their clients get results. Nothing else matters.