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Shell Federal Credit Union named official opening day title sponsor for rodeo

Houston, TX (February 6, 2025) |

The Houston Livestock Show and Rodeo is delighted to announce Shell Federal Credit Union as the new official Title Sponsor of Opening Day, setting the stage for an exceptional 2025 season. Shell Federal Credit Union is a member owned and operated cooperative serving Harris County. They have remained committed to their communities since 1937, enriching the lives of thousands through exceptional service, community engagement, and sustainable financial solutions for every life stage.  This partnership features a three-year agreement starting in 2025.

“Opening Day is one of the most exciting days of the year for us at the Houston Livestock Show and Rodeo, and we share the same sentiment announcing this partnership with Shell Federal Credit Union,” said Chris Boleman, president and CEO of the Houston Livestock Show and Rodeo. “Opening Day sets the tone for our 20-day event, and we are confident this collaboration will set a new standard for Rodeo seasons to come.”

Opening Day of the Houston Livestock Show and Rodeo is Tuesday, March 4, 2025, and celebrates the uniqueness and community aspect of Houston. Gates open at 8:00 a.m. and the Midway opens at 1:00 p.m.

Some Opening Day highlights:

  • Beginning at 10:00 a.m. the first 10,000 guests will receive a 2025 Houston Livestock Show and Rodeo belt-buckle
  • Choo Choo Soul will perform on the Junction Stage, presented by Woodside Energy from 10:30 a.m. – 11:30 a.m.
    • Choo Choo Soul is a singing conductor who teams up with a beatboxer to perform children’s music. Together, they turn ordinary children’s songs into fresh, head-bobbing jams that get kids and parents grooving along.
  • 12 p.m. Opening Day Parade begins with former Houston Oilers Football star, Dan Pastorini serving as grand marshal
  • From 1 p.m. – 2:30 p.m. you can enjoy Reputation – A Tribute to Taylor Swift on Junction Stage, presented by Woodside Energy along with Rodeo inspired friendship bracelets
  • After enjoying the Taylor Swift Tribute Band’s performance, step up your rodeo experience with a lively meet-and-greet featuring legendary barrel man Leon Coffee at NRG Center.
    • You can transform into a rodeo clown with professional face painting inspired by Leon’s iconic look, then top off your new style with a custom-made balloon hat crafted by our skilled balloon artist.
  • Head into NRG Stadium to watch the first rodeo of 2025. Weekday rodeos start at 6:45 p.m. and NRG Stadium gates open at 6 p.m.
  • And starting at 8:30 p.m., join us for a Glow Party in the Champion Wine Garden, presented by Frost. Wear your favorite glow in the dark accessories or pick up a giveaway item to glow crazy while sipping award-winning wines and enjoying some music by a DJ.
  • And after the rodeo, don’t miss REBA McENTIRE, who will take the star stage at approximately 9:15 p.m. Her 2025 appearance will mark her 20th performance at the Rodeo and her first time back in 18 years.

“As a hometown company, Shell Federal Credit Union understands the impact on community and is proud to begin this partnership with the one of Houston’s most beloved organizations, the Houston Livestock Show and Rodeo,” Jose Rodriguez, President and CEO. As a leading financial institution, our mission is to ensure the best experience for our members, a mission we wholeheartedly bring as Title Sponsor of the Rodeo’s Opening Day!”

Gates to NRG Park grounds open at 8 a.m. daily. Tickets to access the grounds cost $21 for adults (13+) and $10 for children (3-12). Children aged 2 and under do not require a ticket. Grounds season passes cost $57. Single-day access and season grounds tickets allow access to all public activities during the Houston Livestock Show and Rodeo at NRG Park, NRG Center and NRG Arena. Grounds tickets include admission to NRG Park, but do not allow entrance into NRG Stadium for the rodeo and concert performance. For more information on tickets, click here.

Shell Federal Credit Union

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The Houston Livestock Show and Rodeo

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