BANNOCKBURN, IL (November 19, 2024) |
Great Lakes Credit Union (GLCU), a not-for-profit financial cooperative headquartered in Northern Illinois, is proud to announce that it won a Silver 2024 MAC award in the Image Enhancement/Public Relations category for its campaign promoting the opening of its new Leaders Network Financial branch in the Austin neighborhood on Chicago’s West Side. The MAC awards recognize the most impactful and creative credit union marketing projects and campaigns across the nation.
This year's ceremony, held at the annual MAC Conference, celebrated the power of innovative marketing in credit union success. A panel of judges evaluated a record-breaking 447 entries from over 100 different credit unions, selecting winners based on their creativity, strategic effectiveness, and overall impact.
“These awards showcase the exceptional marketing strategies that credit unions are leveraging to better serve and engage their members,” says Lynne Jarman-Johnson, Chair of MAC. “We are honored to celebrate the dedication, creativity, and success of these projects and campaigns, which truly embody the cooperative spirit of credit unions.”
The Leaders Network Financial branch, which opened in April 2024, is the first credit union to open its doors in Austin, which has long been considered a financial services desert. GLCU opened the branch in partnership with The Leaders Network, a group of multicultural, interfaith, and community leaders. The Leaders Network Financial branch of GLCU offers essential consumer and business banking services, laying the foundation for financial and economic empowerment in the Austin neighborhood and beyond.
“We’re honored to receive a MAC award for our Leaders Network Financial branch PR campaign,” said Patrick Basler, Chief Experience Officer at GLCU. “This award is a testament to all the hard work that went into telling the story about the Leaders Network Financial branch and getting the word out to the wider Chicagoland area.”
About the Marketing Association of Credit Unions
The Marketing Association of Credit Unions (MAC) was created in 1986 by Marketers for Marketers and is dedicated to supporting and advancing the marketing and communications efforts of credit unions. Through educational programs, networking opportunities, and recognition of excellence, MAC strives to enhance the effectiveness of its members and promote the credit union difference. For more information about MAC and the annual awards, please visit Marketing Association of Credit Unions (macnetwork.org).