The Marketing Association of Credit Unions (MAC) presented Greater Texas|Aggieland Credit Union with three awards at its annual conference in Hollywood.
A gold award honored Greater Texas’ internal branding initiative for its newly launched GuidePoint learning platform. The system’s user interface was redesigned to help improve efficiencies and make it easier for employees to do their jobs.
Greater Texas received a second gold award for its Little Locker campaign. The Little Lockers make books more accessible to students in three elementary schools in the underserved community of Manor, Texas, to help them strengthen their reading skills. Within a nine-month period the Little Lockers were visited more than 5,500 times, double the average access rate compared to book lockers in other communities.
Greater Texas|Aggieland Credit Union received two gold awards and a silver from the Marketing Association of Credit Unions for several marketing campaigns