Noble Credit Union, a $1.3B dollar credit union located in Fresno, CA, has partnered with Arkatechture, a leading data analytics solution, to transform its data strategy and strengthen member services. After a thorough evaluation, Noble Credit Union selected Arkatechture to implement their innovative data analytics platform, Arkalytics, as a cornerstone of its long-term strategy for data governance, quality, and insights generation.
The partnership with Arkatechture aims to empower Noble Credit Union to streamline data processes and access actionable insights faster. With Arkatechture's expertise, Noble will move away from a development-heavy approach, embracing a centralized platform for real-time data visualizations and seamless third-party integrations. This collaboration will support the credit union’s ambitious 5-7 year roadmap, including the development of a data lake and AI-driven capabilities.
"Our decision to partner with Arkatechture was based on Arkatechture's culture, personnel, technology, and ability to support our data technology infrastructure plan while maximizing the capabilities of artificial intelligence, -." said Rick Hopkins, VP of Data Analytics at Noble Credit Union. The Noble Credit Union team plans to utilize Arkatechture’s expertise to better serve their members by providing timely, accurate insights that will drive engagement and profitability.
One of the first phases of the project will focus on leveraging the data analytics capabilities of Arkalytics to analyze Noble’s core, target, and single-use members, providing deeper insights into how the credit union can enhance its products and services. These insights will aid the team in making critical decisions in their effort to improve member engagement, analyze the effectiveness of the product offerings, and establish a new community giveback program.