Welcome to the CUInsight Minute, sixty seconds from our Director of Marketing Jen McFadden, with our favorite reads from the week.
Mentioned:
AI Modeling & Marketing Automation: How FI Marketers Can Take the Guesswork Out of Campaigning
by: Marla Pieton, Segmint
Artificial intelligence is no longer a futuristic technology reserved for tech startups — it’s a competitive advantage that every credit union should be harnessing.
Large financial institutions have been using artificial intelligence in their decision making processes for years — in fact, 75% of banks with over $100 billion in assets actively use and implement AI strategies. Despite the largest and most successful institutions understanding how valuable this technology is, only 10% of smaller banks and credit unions identify as using AI data frequently to drive operational and marketing strategy. (read more)
The Human Effect of Merger Escalation
by: Randy Schultz, Strum
According to NCUA’s 2022 Q3 Merger Activity and Insurance Report, in the first three quarters of 2022, 134 consolidations have been approved by the federal agency, compared to 117 last year. And 58 mergers took place, compared to 43 consolidations during 2021’s third quarter. Mergers are escalating, and therefore an increasing number of people in the credit union world are personally impacted by their challenges and their successes. (read more)
The CUInsight Experience Podcast: Bo McDonald – Accidental Leadership (#149)
by: Randy Smith, CUInsight
My guest on today’s show is Bo McDonald, Founder, President, and CEO at Your Marketing Co. Bo shares how his passion for credit unions evolved through his career journey from radio to marketing, and his newest venture, hosting a podcast. He gives powerful advice to encourage credit unions to redefine marketing and focus on relevancy and authenticity to stay ahead in this ever-changing industry. (read more)
Register hereto join us for the2023 CUInsight Mini-Con seriesbrought to you by Elan Credit Card, the miniature virtual event series designed for credit union leaders. Use promo codeMINUTE to save 45% on registration now through December 31!
