5 ‘Youtility’ ideas for credit unions

by CUES Skybox

CUES Symposium attendees brainstormed ways CUs can be useful to members online.

by: Theresa Witham

Being useful (rather than just selling) is a key way to establish a positive social media presence, according to Jay Baer, marketing strategist, best-selling author and president of Convince & Convert.

During his session at CUES Symposium: A CEO/Chairman Exchange last week, attendees had a chance to brainstorm “Youtility” (the title of Baer’s book) ideas for credit unions. They came up with fantastic ideas!

Here are five:

  1. Custom ATM messages: Program ATMs to display messages related to life such as “Don’t forget to floss,” “Call your mother,” or “Don’t forget to vote.”
  2. Welcome to Life Basket: Work with a local hospital to celebrate births. Open memberships for each new baby and provide the mother a basket of items she’ll need for the first week at home.
  3. Repair and Maintenance Program: With home repairs, new roofs, car repairs, etc., credit unions have a vested interest in what’s being repaired. The CU would become a sort of Angie’s List where it could recommend local companies. And if something goes wrong with the repair, the CU could step in as a mediator.
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