5 ways to build a social media following
All of them support consistent branding.
Social media is an excellent way for credit unions to connect with their members while expanding their following. Not too surprisingly, $89 billion Navy Federal Credit Union, Vienna, Va., has the largest social media presence in the credit union industry. Wondering how the organization managed to get over 77,000 Twitter followers? It starts with creating a consistent brand to make your credit union stand apart from the competition. Here are a few ways to create and sustain a brand on social media.
1. Create a style guide
Using a specific color scheme for your social media profiles can help shape your unique brand. One of PSCU’s member-owners, $2.4 billion Grow Financial Federal Credit Union, Tampa, Fla., posts images that include different hues of green on their platforms, creating a visual aesthetic. Decide on two or three fonts for your credit union and incorporate them into photos with a text overlay. Canva is a free resource that offers templates to ensure that all of your social media content has a consistent look.
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