5 things we learned from CUSP 3Q 2014

What are the most important lessons the Callahan staff learned while producing the third quarter issue of Credit Union Strategy & Performance? Read on to find out.

by: Aaron Pugh

What are you hoping to get out of 2015? More loans or a more nimble marketing? A better understanding of core technology options? A happier and more engaged workforce?

Regardless of your priorities, there’s a good chance Callahan has you covered. The 3Q 2014 edition of Callahan’s Credit Union Strategy & Performance just hit desks. In celebration, here are five of the most important ideas and lessons we learned during production.

1. Approximately 474,000 students have pursued higher education as the direct result of a credit union student loan.

Perhaps even more important is the fact that only 1.42% of credit union student loans go delinquent versus a national rate of 10.9%  for all student loans.

2. You can market a message in hours and days, not weeks or months.

In Anatomy of Member One Federal Credit Union, Daniel Bliley, the credit union’s director of marketing and segmentation, explains the logic behind Member One’s adaptive, social- and digital-heavy marketing strategy: “Plans change, initiatives change, the voice of the media changes. Rather than put all our resources into a campaign that requires a month or two of planning, we constantly engage with our target audience.”

3. Compensation is the largest factor in employee job satisfaction.

That’s according to data from the Society of Human Resource Management (SHRM). But even if you can’t dish out top-dollar salaries, have no fear. We’ve got tips galore to ramp up your employee benefits, communication, and events and help create top-notch culture at a manageable price point.

 

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