5 reasons vision matters

by B. Dan Berger, Berger Leadership Blog

I started this year talking about the importance of having a personal touch in leadership and the difference it can make in understanding, developing and implementing your organization’s mission. But before you work on making it personal, you must establish a clear vision first.

John Thurlbeck, an organizational and leadership development expert, uses a case study to reinforce five reasons why having a vision is vital to success.

  1. Vision is the starting point of leadership. Having a clear vision of where you want to take your organization makes it easier for you to communicate to your team and get buy in.
  2. Vision determines direction. Once your vision is set, establishing the plan and goals to get there flow from it.

 

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