5 powerful videos to persuade your audience

There are five types of videos that can help you make an authentic connection with your audience.

by Frank Allgood, Your Marketing Co.

YouTube is the second largest search engine on the web. With more than half (55%) of people watching online videos every day, video has become the platform for satisfying both informational and entertainment needs. If pictures are worth a thousand words, then “video is worth 1.8 million words,” said Dr. James MCQuivey in a Forrester Research study.

Video can be a great platform for credit unions and community banks to drive awareness, build trust and advertise products. Here are five types of videos that can help you make an authentic connection with your audience.

Behind-the-Scenes

Gone are the days of the 8-minute corporate overview video. Nobody has time for that. More than half (56%) of all videos published nowadays are less than 2 minutes long. Break up your story into a series of short format videos that can communicate your history, mission and unique value proposition.

 

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