5 financial services marketing trends for 2018

Financial services are rapidly digitizing, moving formerly confidential and exclusive programs from in-person to online in an effort to create convenience and more touchpoints with consumers throughout the year. At the same time, this shift in product distribution represents a massive change in marketing and sales tactics, which must also move towards creating personalized offerings and services – in tune with the greater customer centricity of online sales.

Banking organizations rely heavily on consumer trust, and many of the 2018 financial services marketing trends reflect that. Financial services are focused on improving the customer experience, building stronger relationships, and using data to deliver the tailored experiences consumers crave. These trends can help even small financial services providers to move their marketing tactics in line with what consumers expect and demand, to optimize their approach and strategy, and work to grow their brand at a local and global level.

 

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