4 branding lessons from Super Bowl 55 commercials

by Mark Arnold, On The Mark Strategies

Pizza. Wings. Chips & Guac. Tom Brady. Those are the words that typically come to mind when you think of the Super Bowl.

And the commercials. You can’t forget about the commercials. Although I’m an avid football fan (especially fantasy football), I honestly watch the Super Bowl for the commercials.  While this year’s advertisements may not have had any award winners, a few of them did teach several key branding lessons for credit unions and community banks.

Here are four commercials that didn’t just stand out—they taught a branding lesson:

Super Bowl Branding Lessons: Remember Your History — Bud Light

 

continue reading »