3 social media tips to bolster your credit union’s online reputation

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by. Larry Meador

An industry survey found that 94% of responding credit unions are using Facebook as a form of social media marketing. Credit unions also indicated that they plan to use the following channels for marketing:

  • Mobile applications – 74%
  • Twitter – 66%
  • YouTube – 61%
  • Social media analytics – 48%
  • LinkedIn – 39%
  • Tumblr – 29%
  • Google+ – 24%
  • Pinterest – 1%

[Source: New CU Survey Explains How CUs Use Social Media Today. CUNA Mutual Group. 6 Nov. 2012. Web. 22 Jan. 2013.]

Members rely on credit unions to cater to their particular lifestyle’s financial needs. Having a strong social media presence within your member’s community is vital to staying relevant and understanding their needs. For this reason, I have curated three tips to help boost your organization’s online reputation while on social media:

Blogging and Sharing: The One, Two Punch of Social Media

You may ask, “why blogging?” Well, there is no better way to communicate your expertise than to begin blogging. It allows you to showcase how you can assist your members in reaching their financial goals. Blogging can provide useful information to your members, while simultaneously improving your online reputation (provided your blog’s content is well researched and articulated properly).

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