2014 digital marketing trends for credit unions

by The Financial Brand

Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.

by. Christopher Rinaldi

According to a recent informal survey, financial institutions will be seeking to improve their customer experience, reduce overall costs and stand out from the competition by integrating unique delivery channels, offering mobile solutions and learning from big data in 2014. The recurring theme in 2014’s marketing trends is information – how it is curated, viewed and analyzed.

Let’s dig into some of the major online marketing trends to understand how financial institutions will be responding in 2014.

Content Marketing Builds Visibility, Trust and Loyalty

Content marketing — also commonly referred to as “inbound marketing” — is the strategic creation and targeted distribution of media to acquire and retain customers. For financial institutions, content marketing is key to attracting and maintaining consumers by integrating multi-channel approaches such as affiliate marketing, direct mail, display advertising, email marketing, search engine optimization and marketing (SEO/SEM), blogging, social media marketing and more. Typically, these strategies are intended to drive individuals to a specific landing page, blog or corporate site. Whether generating new content or leveraging existing content, financial marketers must plan, create, place, audit, measure and adjust content accordingly.

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