14 Christmas promotion ideas for credit unions

Looking for festive holiday promotions? Here’s 14 of the best ideas The Financial Brand has seen over the years.

1. Holiday Loans

Many financial institutions promote personal loans during the Christmas season, but few do it correctly. Decades of conditioning have led lenders to believe that the rate is all that matters. That may be true for home and auto loans, but no one really cares about rates during the annual consumer bacchanal known as “Christmas”; all people care about is making sure they have enough to get the gifts they want and cover their shopping list. So instead of marketing the rate, talk about your holiday personal loans in terms of how much consumers can borrow and what their payments will be. If you’re smart and you can make it pencil out, add a “90 days no payment” sweetener to the deal.

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