13 prompts for banks deploying AI to build essential marketing collateral
Even the best marketing strategy can fail if it is not supported by the right collateral. Yet many marketing teams underestimate the importance of collateral or wait till the last minute to tackle it. Here’s a practical guide on how to use AI to cut that job down to size, including sample prompts.
The pressure to deliver impactful campaigns that resonate with internal teams, customers, members and prospects is relentless. The success of any campaign hinges on seamless alignment between marketing strategies and the bankers who bring those strategies to life.
Marketers must provide collateral and support to maximize campaigns, yet this support is often the last item on the to-do list — or left off entirely as you move to the next project, limiting your campaign impact. This is where the power of using generative artificial intelligence (AI) can transform your productivity and the impact of your campaign results.
Financial marketers are well-versed in the need for marketing collateral like rollout emails, FAQs, campaign overviews, sales support guides and manager training guides. They all play a crucial role in bridging the gap between marketing vision and successful execution. Creating these documents is a time-consuming and resource-intensive process. By using the capabilities of AI-powered tools, financial marketers can streamline the creation of high-quality supporting collateral, improve the results of their campaigns and free up valuable time to focus on other initiatives.
Whether you’re a seasoned marketer looking to optimize your workflow or new to the world of AI, here is a guide to equip you with the knowledge and tools to leverage AI effectively to maximize your marketing campaigns.
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