10 things marketers should say more often
Marketers are wordy people. After all, that’s why we’re in marketing. There are many times marketers say too much. Yet all too often, marketers don’t say enough.
But quantity is not the issue when it comes to marketing verbiage. It’s the quality of our words that speaks volumes. If you’re a financial marketer, you are faced with a unique set of challenges (grow, grow and grow your bank or credit union while also living with budget cuts). So what should financial marketers say more often?
Consider these phrases:
- “Our brand is not our logo”—At every possible moment you need to explain to staff, executives and board members what exactly branding is. And what your brand is.
- “Of course I can have this done yesterday”—We all work with deadlines. When you ask when a project is due, just assume it should already be complete.
- “You pay me to provide my opinion”—Say this one carefully or you risk getting labeled a troublemaker. But when possible, gently remind others that you know more about marketing than anyone else in the organization.