The latest from Jay Kassing

- by Jay Kassing, MARQUIS

Measuring marketing results

To measure, or not to measure marketing? This is no longer an option. Across the industry, Senior Management is now calling out marketing officers to prove ROI; to show that ...

- by Jay Kassing, MARQUIS

Data: It just keeps coming…

Every day, Facebook has 300 million new photos uploaded and 3 billion new comments posted. Over 520 hours of video are uploaded to YouTube every day. Twitter users generate 500 ...

- by Jay Kassing, MARQUIS

It’s about marketing execution, right?

The single biggest business challenge in America isn’t over-regulation, the economy or competition. It is the inability to execute “The Plan.” Each year, the senior team at most every ...

- by Jay Kassing, MARQUIS

Is technology freakin’ you out?

Financial Technology (FinTech) seems to be taking over the world of banking. And your Board of Directors, Executive staff and possibly even you are all a little on edge. You ...

- by Jay Kassing, MARQUIS

What is the promise of big data?

Big Data and Data Analytics promise one primary thing for Marketing and Sales: Completely Automated, Predictable, Marketing and Sales Action. Let’s not get confused. Big Data is not about ...